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Wednesday, August 24, 2011

Info Post
By Emma Krasov, photography by Yuri KrasovSqueeze In in Truckee, California, is a local omelette institution, founded in 1974 and last year featured on Throwdown with Bobby Flay on Food Network TV (the episode is now syndicated).

A casual small-town establishment, Squeeze In is a marketing marvel and a longevity wonder in the breakfast arena. Family owned and family oriented, it is fun, funky, hippy, and heavily relies on its regulars who join EggHead Breakfast Club for various perks, read EggHead EggZaminer monthly newsletter, and tweet away for a chance to participate in Taste & Tweet free events well-oiled with Mimosas and Bloody Maries.

Of course, it’s not only about the omelettes as the place serves other breakfast and lunch staples like soups, salads, sandwiches, burgers, and pancakes.

Many dishes here bear first names of family and extended family members, and are marked on the menu with various signs for easy identifying. Boxed items are staff favorites, those marked with a heart are meat-free, and those with a peace sign are most popular.

Squeeze In motto reads, Best Omelettes on the Planet, and the omellettes take up the central stage here. The restaurant produces an almost endless amount of combinations of eggs, egg whites or egg beaters stuffed with a variety of meats, cheeses, veggies, and sided with potatoes, toasts, and sauces.

For a fuller experience, I picked two omelettes with a Food Network sign.I ordered The Spanish Flay with red bell peppers, jack cheese and paprika, and made my husband (as I always do) order my second choice.This one was called Racy Tracy and was stuffed with bacon, avocado, mushrooms, and jack cheese. Not a vegetarian, and prompted by our attentive server, I added sausage to The Spanish Flay. We were given a choice of sauces and picked mushroom and salsa.

The place was bustling-busy, but the young servers were flying around with drinks, plates, orders, and checks, taking time to recommend a favorite or to enquire about their customers’ preferences – always with a nod and a smile.

While we were working on our generous portions, we made fast friends with a couple at the next table, who appeared to be the regulars coming here for 27 years, stopping by every time they visit their summer home nearby.

Squeeze In is a two-state “chain” with two more locations in Northwest Reno and South Reno, Nevada. It is owned and operated by a family of Chad and Shila Morris and Gary, Misty, and Kay Young. To learn more, stop by when you are in Truckee or in Reno, or visit: www.squeezein.com.

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