By Emma Krasov, photography by Yuri Krasov
In an inspired advertising campaign “Italia Much More,” Riccardo Strano and Pompilio Farrizi – directors of the Italian Government Tourist Board for North America and Western USA urged American travelers to explore Italy in 2010 from Piedmont to Calabria, and from Veneto to Apulia. In a pointed presentation on what typical Americans do in their spare time, Italian tourism experts announced that the overwhelming majority of our compatriots prefer watching TV over lovemaking, however, should they travel to Europe, the country of choice to visit first would be Bella Italia. Chairman of the Italian Travel Promotion Council, Mauro Galli, presented his organization with dozens of members – major tour operators who follow the ENIT (Italian National Tourist Office) in meeting every need and satisfying every whim of foreign visitors, endlessly fascinated by “the most beautiful country in the world.” From group and family tours, to romantic retreats for two, to solo vacations, large and small tour operators offer accommodations, meals, rental cars, sightseeing, shopping, wine tasting and cooking classes alongside numerous and various outdoor activities – from beach sun bathing to mountain skiing. Beginning in June, Alitalia will open the only nonstop from Los Angeles to Rome five days a week in addition to its many connections throughout Italy and Europe. Learn more at italiantourism.com.
In an inspired advertising campaign “Italia Much More,” Riccardo Strano and Pompilio Farrizi – directors of the Italian Government Tourist Board for North America and Western USA urged American travelers to explore Italy in 2010 from Piedmont to Calabria, and from Veneto to Apulia. In a pointed presentation on what typical Americans do in their spare time, Italian tourism experts announced that the overwhelming majority of our compatriots prefer watching TV over lovemaking, however, should they travel to Europe, the country of choice to visit first would be Bella Italia. Chairman of the Italian Travel Promotion Council, Mauro Galli, presented his organization with dozens of members – major tour operators who follow the ENIT (Italian National Tourist Office) in meeting every need and satisfying every whim of foreign visitors, endlessly fascinated by “the most beautiful country in the world.” From group and family tours, to romantic retreats for two, to solo vacations, large and small tour operators offer accommodations, meals, rental cars, sightseeing, shopping, wine tasting and cooking classes alongside numerous and various outdoor activities – from beach sun bathing to mountain skiing. Beginning in June, Alitalia will open the only nonstop from Los Angeles to Rome five days a week in addition to its many connections throughout Italy and Europe. Learn more at italiantourism.com.
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